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This Year Ends With More Sales | Section 179 Makes This The Worst Time To Stop Prospecting
As most smart equipment sales people know Section 179 (what is it) will expire at the end of this year. The Section 179 (for leases) Tax Deduction allows businesses to save huge on their taxes. It is also is a great opportunity to get some quick sales from educated buyers. Businesses will upgrade their equipment early in the next two weeks in order to take advantage of Section 179 (ease of election). It is a huge money saver when a company gets to write-off the entire equipment price at the end of this year.Most sales people give up at the end of the year, only focusing on the prospects that are already in their funnel. This is a huge mistake, and savvy sellers know this. The smartest sales people will target large prospects (sometimes ones they have never even approached before).
They target prospects that have leases on equipment that are 50-57 months old, because these business prospects have the highest probability of entering into a new equipment lease in the next two weeks. As great sales people know, timing is everything, and there really is no better time than now to approach large accounts that will upgrade their equipment to take advantage of section 179 (show them the free calculator). Even with a complicated sale that would typically take months, great sales people can land large accounts in days, at least with proven prospects that will buy now to save thousands.
World Leasing News Features Article by Founder of ProvenProspects.com
Growth Opportunities Found With Equipment Niche TargetingSince the economy turned, many equipment leasing companies have changed marketing strategies. But most companies are still trying to figure out what’s best. If you are one of these equipment leasing companies, there may be great opportunities in niche targeting. Read Full Article
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If you Want To Sell More, Think Like Michael Dell
Before Michael Dell was a computer mogul, and JIT (Just In Time) Business Genius. He was a great sales person. Dell understood that the prospects were the most important thing. That most of a companies expenses really went to filtering, and targeting the right prospects at the end of the day. Sales people, marketing, all of the main expenses of business are really just a way to get to the right prospects. This is because if the right prospects are targeted, then the sales will follow.-”At age 16, Michael Dell followed the KISS (Keep It Simple, Stupid) Principle to identify those most likely to purchase a subscription to The Houston Post (newlyweds and those who were moving into a new home), he enlisted the assistance of schoolmates to obtain the names and addresses of prime prospects from public sources, and then mailed a customized letter to them. Thousands of subscriptions were sold that year. He earned $18,000.
Who buys what I sell? Why? What is the best way to identify them? What is the best way to contact them? (Certainly not door-to-door) How can they help me to reach others who are also prospects? Obviously, $18-thousand is substantially less than $18-billion but what is most important is the fact that essentially the same strategies achieved both totals.” read more here
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The Best Place To Get Company Emails
A great interview with the founder of jigsaw data
