This Year Ends With More Sales | Section 179 Makes This The Worst Time To Stop Prospecting
As most smart equipment sales people know Section 179 (what is it) will expire at the end of this year. The Section 179 (for leases) Tax Deduction allows businesses to save huge on their taxes. It is also is a great opportunity to get some quick sales from educated buyers. Businesses will upgrade their equipment early in the next two weeks in order to take advantage of Section 179 (ease of election). It is a huge money saver when a company gets to write-off the entire equipment price at the end of this year.Most sales people give up at the end of the year, only focusing on the prospects that are already in their funnel. This is a huge mistake, and savvy sellers know this. The smartest sales people will target large prospects (sometimes ones they have never even approached before).
They target prospects that have leases on equipment that are 50-57 months old, because these business prospects have the highest probability of entering into a new equipment lease in the next two weeks. As great sales people know, timing is everything, and there really is no better time than now to approach large accounts that will upgrade their equipment to take advantage of section 179 (show them the free calculator). Even with a complicated sale that would typically take months, great sales people can land large accounts in days, at least with proven prospects that will buy now to save thousands.
