Lead Scoring, Are you Doing It?
Research has found that 53% of B2B marketers still don’t score, and 69% don’t nurture (which requires some level of scoring and is a casualty of low scoring rates). Scoring leads is one of the best ways to make accurate projections, and to make sure your sales funnel, has plenty of sales coming out at the end. It can be as simple as assigning a 1-10 score to individual prospects, or could involve complex surveys, but either way lead scoring can help your bottom line, and growth metrics. more
