- Volume- How many good contacts can I retrieve from this system?
- Completeness – can I get every field I want?
- Accuracy – is the contact information correct?).
“…This case study asked 10 well known BtoB data vendors to report how many contacts they had within 10 chosen industries (by SIC). They also asked whether they code firms with NAICS. Finally, it asked the vendors to report the number of complete contacts, “complete” meaning that the record included the full name, address, title, phone, fax and email. Download Email Marketing List Vendor Comparison